Following my post last month on a UNECA advertisement in Addis Ababa inviting people vulnerable to climate change to “download coping strategies”, here’s another triumph of development communications to be found on the streets of Ethiopia’s capital. Um, is this ad about climate change… or a day spa?
Author
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View all postsAlex Evans is a Senior Fellow at the Center on International Cooperation (CIC) at New York University, and the author of The Myth Gap: What Happens When Evidence and Arguments Aren't Enough? (Penguin, 2017), a book about the power of deep stories to unlock transformational change. He lives in North Yorkshire and is currently working on political polarisation and learning dry stone walling. Full biog here.




