Brand identity is important for a high-profile global agency. Your logo tells your stakeholders who you are, what you stand for, and where you’re going. It’s about your values. Your story. Your people.
So it’s unfortunate that the new brand for the UN Framework Convention on Climate Change – launched yesterday amid much fanfare, and with just over a month to go until the Durban climate summit…
…bears a remarkable similarity to that of … er … Comedy Central.
D’oh! (H/t Jeff Hatcher.)
If the politics of climate change end up polarised, is that so bad? No – it’s disastrous. Or so I’ve long thought. Look at the US – where climate is even more polarised than abortion. Result: decades of flip flopping. Ambition under Clinton; reversal...
Official development assistance (ODA) – or aid – is a small but conspicuous pillar of the international order, and its frailties are being exposed by COVID as surely as those of the other foundations of this order. The assumptions underpinning aid and its management...
Since its onset, one striking feature of the coronavirus pandemic (COVID-19) has been the narrative power of its novelty. This global narrative depicts COVID-19 pushing humanity towards a ‘historical divide’ of BC and AC (before and after COVID-19), where unknown,...