Another great moment in development communications

by | Jul 30, 2012


Following my post last month on a UNECA advertisement in Addis Ababa inviting people vulnerable to climate change to “download coping strategies”, here’s another triumph of development communications to be found on the streets of Ethiopia’s capital. Um, is this ad about climate change… or a day spa?

Author

  • Alex Evans

    Alex Evans is founder of Larger Us, which explores how we can use psychology to reduce political tribalism and polarisation, a senior fellow at New York University, and author of The Myth Gap: What Happens When Evidence and Arguments Aren’t Enough? (Penguin, 2017). He is a former Campaign Director of the 50 million member global citizen’s movement Avaaz, special adviser to two UK Cabinet Ministers, climate expert in the UN Secretary-General’s office, and was Research Director for the Business Commission on Sustainable Development. Alex lives with his wife and two children in Yorkshire.

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