The EU rule of law Mission in Kosovo (EULEX) is adopting an unusual PR strategy:
“EULEX is doing nothing in the fight against high level corruption” is the slogan of a new campaign that has just been launched on TV stations in Kosovo. The campaign spot is being broadcast on all major TV stations, more than 35,000 flyers with the same message are being distributed around Kosovo and T-shirts and car air fresheners in support of Kosovo’s Anti-Corruption Agency are also being distributed.
The EU isn’t really doing nothing: EULEX’s campaign explains that it is tackling corruption. But it’s just conceivable that this cunning wheeze could backfire.
