Sustainability: a game you can lose, but can’t win
by Alex Evans | May 9, 2012
It is useful to think of sustainability in the metaphor of an athletic game: It is possible to “lose”–that is, to become unsustainable, as happened to the Western Roman Empire. But the converse does not hold. Because we continually confront challenges, there is no point at which a society has “won”–become sustainable in perpetuity, or at least for a very long time. Success, rather, consists of staying in the game.
– Jospeh Tainter, author of The Collapse of Complex Societies, in a 2009 talk you can read here.
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Alex Evans is founder of Larger Us, which explores how we can use psychology to reduce political tribalism and polarisation, a senior fellow at New York University, and author of The Myth Gap: What Happens When Evidence and Arguments Aren’t Enough? (Penguin, 2017).
He is a former Campaign Director of the 50 million member global citizen’s movement Avaaz, special adviser to two UK Cabinet Ministers, climate expert in the UN Secretary-General’s office, and was Research Director for the Business Commission on Sustainable Development.
Alex lives with his wife and two children in Yorkshire.
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