On the ground

by | Nov 1, 2008


Obama’s ground game continues to be where the action is – and it’s taken him deep into some very red states:

Almost as soon as Sen. Barack Obama declared that he was running for president, Chrisi West signed up to volunteer. The Fairfax County resident was dissatisfied with the status quo on income inequality, domestic violence and the Iraq war. What she heard from Obama during his speech at the 2004 Democratic National Convention and what she read in his book “Dreams From My Father” convinced her that he — with her help — could turn dissatisfaction into action.

So West, 29, took her first step into politics. She went to Obama’s Web site, set up an account and began an almost two-year journey through a new kind of grass-roots campaign, centered largely in her electronic world. She met like-minded supporters, began organizing and helped build a network of volunteers with a reach so vast that, in a Washington Post poll released this week, more than half of voters surveyed in Virginia said they had been contacted by the Obama campaign about supporting the Democrat in his bid for the White House.

If Obama becomes the first Democrat in 44 years to win the state, it will be in large part because of the Chrisi Wests of the world. They have sent e-mails, made phone calls and knocked on doors. They have texted and Twittered. And the Obama campaign has helped make it happen by speaking the language of cellphones, text messages and e-mail accounts — and by giving thousands of young Americans who communicate this way the power to participate.

That participation has reached a crescendo in recent days, with Obama volunteers taking to the phones in such volume that more Virginians who are likely to vote have heard from them than not. More than 10,000 volunteers are working for Obama in Virginia, according to the campaign. They appear to be making a difference: According to the Post poll, Obama had a 75 to 22 percent advantage among likely voters who had heard from his campaign in person, on the phone or via e-mail or text message but had not been reached by Sen. John McCain’s campaign.

“We have so many amazingly dedicated, just generous volunteers,” West said. “It’s just crazy how this whole thing grew, honestly.”

Grass-roots activity in Virginia for McCain appears to be less energized. A recent two-day swing through every Northern Virginia campaign office for both candidates found crowds of volunteers for Obama on the phones, being trained to canvass and passing out signs, stickers and other material. McCain’s offices were universally quiet, in some cases with just one or two field workers sitting at a counter or table and little foot traffic. This week, just days before the election, Obama’s Web site advertised more than 300 events in Northern Virginia; McCain’s advertised seven.

Author

  • David Steven is a senior fellow at the UN Foundation and at New York University, where he founded the Global Partnership to End Violence against Children and the Pathfinders for Peaceful, Just and Inclusive Societies, a multi-stakeholder partnership to deliver the SDG targets for preventing all forms of violence, strengthening governance, and promoting justice and inclusion. He was lead author for the ministerial Task Force on Justice for All and senior external adviser for the UN-World Bank flagship study on prevention, Pathways for Peace. He is a former senior fellow at the Brookings Institution and co-author of The Risk Pivot: Great Powers, International Security, and the Energy Revolution (Brookings Institution Press, 2014). In 2001, he helped develop and launch the UK’s network of climate diplomats. David lives in and works from Pisa, Italy.

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