The Hollowmen: Military Matters

by | Aug 18, 2008


What better way to spend 25 minutes of this grey and overcast Monday morning digesting Richard’s and Daniel’s posts on military matters through the medium of political satire. Episode 5 of The Hollowmen sees the Central Policy Unit dealing with a recruitment crisis in the Australian Defence Force, a familiar issue for both the UK and US military.

But how do you tap into generation Y when they don’t find guns, bombs, and helicopters appealing and certainly don’t want to end  up in Helmand or Basra?

Simple:spend lots of money on adverts that show no khaki, no explosions but shows a montage of young people pulling some shapes to a disco beat. The results delight the military but not everyone is happy. Watch Military Matters.

Author

  • Charlie Edwards

    Charlie Edwards is Director of National Security and Resilience Studies at the Royal United Services Institute. Prior to RUSI he was a Research Leader at the RAND Corporation focusing on Defence and Security where he conducted research and analysis on a broad range of subject areas including: the evaluation and implementation of counter-violent extremism programmes in Europe and Africa, UK cyber strategy, European emergency management, and the role of the internet in the process of radicalisation. He has undertaken fieldwork in Iraq, Somalia, and the wider Horn of Africa region.

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