What better way to spend 25 minutes of this grey and overcast Monday morning digesting Richard’s and Daniel’s posts on military matters through the medium of political satire. Episode 5 of The Hollowmen sees the Central Policy Unit dealing with a recruitment crisis in the Australian Defence Force, a familiar issue for both the UK and US military.
But how do you tap into generation Y when they don’t find guns, bombs, and helicopters appealing and certainly don’t want to end up in Helmand or Basra?
Simple:spend lots of money on adverts that show no khaki, no explosions but shows a montage of young people pulling some shapes to a disco beat. The results delight the military but not everyone is happy. Watch Military Matters.