Apropos of Alex’s post on the FCO’s new website, I’ve been checking out the MoD’s aptly named media blog ‘Defence News’ which like a tin of Ronseal doesn’t mix sophisticated narrative with insightful analysis but servers a single purpose: to defend the MoD against negative publicity and refute any allegation the press team can find. A taster:
A number of media cover the publication by the MOD of its Spring Performance report with some claiming that the armed forces are “seriously under strength”. The Armed Forces are stretched but Senior Military Officers advise that the situation is manageable.
Or
It is simply ludicrous to suggest that there is any truth to these offensive allegations. There is no shortage of personal kit or body armour in either Iraq or Afghanistan. All personnel are issued with sufficient supplies before being deployed on operations and there is no requirement for soldiers to buy or obtain their own boots, guns or shirts. Soldiers on the ground and their commanding officers regularly praise their equipment. I beg to differ.
These comments are interspersed with daily diaries of what Ministers are doing, images and an assortment of press releases. Think media communication 1.0 – for beginners. In short the MoD website needs an overhaul. All of which reminds me I am giving a talk at the Defence Image Projection and Reputation Management conference in June on the image of the armed forces in civilian environments.
