If you’ve never been cornered by a 911 truther then you should definitely read Paul Constant’s excellent profile of the movement for the Utne Reader. Key quote:
The very fact that they’ve branded themselves the “Truth” movement shows a canny grasp of public relations on a level with the Bush administration’s lusty embrace of the word freedom. Who could possibly be against truth? Truth is part of the credo of superheroes, along with justice and the American way. It’s the same kind of organic organizational genius that people who are against abortion drew on when they came up with prolife.
Adopting a powerful, emblematic word like truth or life or freedom gives you an important edge at the start of an argument. It’s more than a statement of purpose; it’s brilliant marketing, and it reveals an organization wise enough to use the same tools as the institutions they’ve sworn to fight.
Truthers get dismissed as idiots on liberal and conservative message boards around the country, but it’s hard to think of another movement that has covered as much ground as quickly, and has defined itself as well, as 9/11 Truth has.
