On ketchup

by | Jan 28, 2008


Matt Yglesias says:

Every once in a while, I come across a person who still hasn’t read Malcolm Gladwell’s definitive article on ketchup. Well, you should read the article. You probably don’t think ketchup is a very interesting subject, but you’re wrong.

And I began to read, and lo, I saw that he was right. 

Author

  • Alex Evans

    Alex Evans is founder of Larger Us, which explores how we can use psychology to reduce political tribalism and polarisation, a senior fellow at New York University, and author of The Myth Gap: What Happens When Evidence and Arguments Aren’t Enough? (Penguin, 2017). He is a former Campaign Director of the 50 million member global citizen’s movement Avaaz, special adviser to two UK Cabinet Ministers, climate expert in the UN Secretary-General’s office, and was Research Director for the Business Commission on Sustainable Development. Alex lives with his wife and two children in Yorkshire.

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