Matt Yglesias says:
Every once in a while, I come across a person who still hasn’t read Malcolm Gladwell’s definitive article on ketchup. Well, you should read the article. You probably don’t think ketchup is a very interesting subject, but you’re wrong.
And I began to read, and lo, I saw that he was right.
Author
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View all postsAlex Evans is a Senior Fellow at the Center on International Cooperation (CIC) at New York University, and the author of The Myth Gap: What Happens When Evidence and Arguments Aren't Enough? (Penguin, 2017), a book about the power of deep stories to unlock transformational change. He lives in North Yorkshire and is currently working on political polarisation and learning dry stone walling. Full biog here.



